OVERVIEW
Revamping a website with the same precision they bring to interiors
Canvaz is an interior renovation studio known for its custom cabinetry, millwork, and finishes. While their physical work spoke volumes in terms of quality and precision, their website failed to reflect that same level of professionalism. It looked outdated, cluttered, and lacked both functional clarity and emotional resonance.
What began as a visual refresh quickly evolved into a strategic UX overhaul to bridge the gap between their offline craftsmanship and online presence.
SCOPEYEARTOOLUX audit · Information Architecture · Visual Hierarchy · UI Redesign
2024
Figma · Photoshop
USER RESEARCH"The design doesn’t reflect the nature of Canvaz’s services."
Felt the design was outdated (8/10 users)
“The badge and QR code seemed distracting and unprofessional.”
Disliked external elements (6/10 users)
“It was difficult to find key information, especially with the confusing menu options.”
Struggled with navigation (7/10 users)
User Interviews Insights
Target Audience: 10 users (ages 30-60, Homeowners)
Method: Face-to-face Interviews
PROBLEM iInconsistent brand value on the landing page
The homepage didn’t reflect the quality and attention to detail that Canvaz delivers in its physical work. The design felt fragmented and unprofessional, which negatively impacted users' first impressions of the brand.
Overuse of font styles (5+) and font sizes (8+) disrupted visual consistency
Cluttered layout distracted from core content like services and portfolio
PROBLEM iiPoor navigation and information architecture
Users couldn’t easily access key information. The navigation was unintuitive, and broken links made it harder for visitors to understand Canvaz’s offerings - ultimately hurting user trust.
Main links like “Service” and “Login” were non-functional or irrelevant
Important sections (e.g., portfolio, contact) were buried or hard to locate
PROBLEM iiiDistracting and unprofessional external elements
Instead of supporting the brand, some elements actively harmed it. A misplaced QR code confused users and reduced the site’s perceived professionalism.
Random QR code lacked context and purpose
The elements clashed with the brand’s premium image and lowered credibility
SOLUTION I“Let the work speak first”
Rather than relying on words, showcasing the actual work upfront builds trust with today’s customers. In industries like interior design, where visual appeal is key, letting the work speak for itself is far more convincing than mere descriptions.
SOLUTION II“Navigation should never be a barrier”
I restructured the menu to prioritize clarity and speed. Key sections like Portfolio, Services, and Contact became easy to find and reducing friction.
SOLUTION IiI“Professionalism is key to trust”
External elements, such as the "Powered by Juicer" badge and QR code, were removed to create a cleaner, more professional design. This helped to refocus the user's attention on the core service offering, elevating the brand’s trustworthiness and aesthetic appeal.